Reception Theory

Image result for reebok 50 cent advert

The dominant reading of this media text is that Reebok is reliable as it has a celebrity endorsing in its products. It suggests that even if you are from rough backgrounds Reebok is still there for you. Reebok is trying to show customers that their product is for everyone, even if you are from rough backgrounds. The fingerprints also reinforce the idea that even if you are in trouble or have been in the past then Reebok will still be there for you.
The opposition reading is that Reebok is associated with crime. Reebok does not want to be giving the impression that if you are a drug dealer or someone involved with crime the Reebok is the brand for you. However it is possible that some audiences will perceive this advert in that way. The company may loose customers as this advert may be suggesting that Reebok is associated with crime and many people will try and avoid this.





Image result for coca cola advert

The dominant reading of this is that for many year Coca-cola has been picked as a top drink. The reference to 'natural selection' reinforces this. The idea that Coca-cola has been approved for many years suggests to customers that it is reliable. The hashtag 'choose happiness' is used to try and make the audience feel like buying this product will bring happiness. The bright colours are used to try and make the product seem attractive.The opposition reading is that the product has connotations of danger. The colour red connotes danger, death and anger. These are all things that Coca-cola doesn't want its customers to associate the product with. Also the use of a dangerous pre-historical figure may give customers the idea that the product is some what dangerous.






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