1) Analyse this RBK 50 Cent advert using the key media language you learned today: denotation, connotation, colour, pose, framing, composition, size, type of shot, subject matter, setting, lighting. The product being advertised is a pair of Reebok trainers, which appears to be aimed at young adults(17-25). The popular rapper 50 cent is used to promote the product as he is well known and people trust him and his opinions. A close up has been used so we can see 50 cents facial expressions clearly. The darkness of the poster creates tension. The finger prints in the background connote law-breaking. We are given the impression that 50 cents fingerprints have been taken by police as forensic evidence. The darkness and finger prints connote violence and danger. 50 Cent may be associated with crime as well due to his past. This could be a negative thing for Reebok as they don't want to loose more customers than they are gaining. His clothing is quite typical of someone who hang
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